PORTFOLIO MANAGEMENT

Interhome AG is represented in India by Fourways Travels Pvt. Ltd. - the retail division of Zaka Group. The focus is on various creative ways of portfolio management. Currently the team handles sales, operations and marketing for Interhome AG in India. Website.

SALES & MARKETING

  • The sales & marketing team understands and strives continuously to generate business and build the brand
  • On field and frequent sales meetings is a priority for the team, in order to build a strong base and rapport for the product
  • Sales visits are not only restricted to metro cities across India but equal attention is rendered to Tier II and Tier III cities to spread further awareness
  • Regular presentations and product trainings for frontline staff is put into action
  • Updates on the latest product news and information is imparted
  • Tele sales and follow ups are an integral part of our sales and marketing plan

DIGITAL MARKETING

  • Digital Marketing is the future of marketing that the team understands and imbibes
  • We invests in market research post which plans and executes an effective Digital campaign
  • Regular e-mailers depending on partner request are sent across reaching our database
  • The team offers a possibility to maintain various social media pages for the partner
  • Running online challenges and contests to draw traffic and gain product popularity is carried out with much ease

DIRECT CAMPAIGN

  • For us knowing and delivering the partners brand image is of highest value
  • Customer direct campaign are created, analyzed and implemented to reach out to the masses
  • Focus is aimed to build direct relation and contact with customer
  • Print media, Radio coverage, TV advertising, Billboard hoarding can all be integrated to get aggressive and reach the customer directly

TRADE ACTIVITIES

  • The team coordinates and arranges sales visits for its overseas business partners when in India
  • Ensures partners meet and connect with the right contact in the trade enabling strong trade networking relations
  • The team is instrumental in organizing Familiarization trips along with selection of right buyers (retailers/ tour operators/ travel agents) which are a great tool to get first hand information of partner products
  • Product specific souvenirs create lasting impressions which can be produced and delivered across India in the most economical manner possible

FAIRS & EXHIBITIONS

  • The team is continuously on the lookout and to attract new audiences
  • One of the ways we accomplish it is by attending Trade Fairs and Exhibitions
  • Trade Fairs and Exhibitions not only finds and reaches to novel (buyers and suppliers) but also larger audiences
  • We also participate in product specific road shows, trade exhibitions, fairs and events to build and develop the brand image of our partner products

OPERATIONS

  • Young, energetic, creative team handles the day to day operations of partner products
  • Hands on daily operations by the team helps better functioning with sales, popularizing and pushing the product aggressively within the trade

PUBLIC RELATIONS

  • Public relations when dealt correctly help spread knowledge of the partner product and its target audience
  • The team caters to all public relation activities namely advertisements in trade magazines, coordination of press releases and media campaigns to reach a larger audience
  • We deliver a comprehensive public relation plan to familiarize and promote the brand

CUSTOM MADE PROJECTS

  • We believe that every product is unique
  • The team approaches every product differently
  • Identify partners requirements
  • Invest in market research
  • Devise partner centric strategies
  • Deliver solution and customize brand
  • We help our client identify their requirements and devise strategies to attain them