Interhome AG is represented in India by Fourways Travels Pvt. Ltd. - the retail division of Zaka Group. The focus is on various creative ways of portfolio management. Currently the team handles sales, operations and marketing for Interhome AG in India. Website.
![](https://zakagroup.com/wp-content/uploads/2016/05/Sales-and-Marketting.jpg)
SALES & MARKETING
- The sales & marketing team understands and strives continuously to generate business and build the brand
- On field and frequent sales meetings is a priority for the team, in order to build a strong base and rapport for the product
- Sales visits are not only restricted to metro cities across India but equal attention is rendered to Tier II and Tier III cities to spread further awareness
- Regular presentations and product trainings for frontline staff is put into action
- Updates on the latest product news and information is imparted
- Tele sales and follow ups are an integral part of our sales and marketing plan
![](https://zakagroup.com/wp-content/uploads/2016/05/Digital-Marketing-Image-for-Web.jpg)
DIGITAL MARKETING
- Digital Marketing is the future of marketing that the team understands and imbibes
- We invests in market research post which plans and executes an effective Digital campaign
- Regular e-mailers depending on partner request are sent across reaching our database
- The team offers a possibility to maintain various social media pages for the partner
- Running online challenges and contests to draw traffic and gain product popularity is carried out with much ease
![](https://zakagroup.com/wp-content/uploads/2016/05/Customer-Direct-Campaign.jpg)
DIRECT CAMPAIGN
- For us knowing and delivering the partners brand image is of highest value
- Customer direct campaign are created, analyzed and implemented to reach out to the masses
- Focus is aimed to build direct relation and contact with customer
- Print media, Radio coverage, TV advertising, Billboard hoarding can all be integrated to get aggressive and reach the customer directly
![](https://zakagroup.com/wp-content/uploads/2016/05/Trade-activiites-networking.jpg)
TRADE ACTIVITIES
- The team coordinates and arranges sales visits for its overseas business partners when in India
- Ensures partners meet and connect with the right contact in the trade enabling strong trade networking relations
- The team is instrumental in organizing Familiarization trips along with selection of right buyers (retailers/ tour operators/ travel agents) which are a great tool to get first hand information of partner products
- Product specific souvenirs create lasting impressions which can be produced and delivered across India in the most economical manner possible
![](https://zakagroup.com/wp-content/uploads/2016/05/Trade-Fairs-Exhibition.jpg)
FAIRS & EXHIBITIONS
- The team is continuously on the lookout and to attract new audiences
- One of the ways we accomplish it is by attending Trade Fairs and Exhibitions
- Trade Fairs and Exhibitions not only finds and reaches to novel (buyers and suppliers) but also larger audiences
- We also participate in product specific road shows, trade exhibitions, fairs and events to build and develop the brand image of our partner products
![](https://zakagroup.com/wp-content/uploads/2016/05/Operations-1.jpg)
OPERATIONS
- Young, energetic, creative team handles the day to day operations of partner products
- Hands on daily operations by the team helps better functioning with sales, popularizing and pushing the product aggressively within the trade
![](https://zakagroup.com/wp-content/uploads/2016/05/PR-2.jpg)
PUBLIC RELATIONS
- Public relations when dealt correctly help spread knowledge of the partner product and its target audience
- The team caters to all public relation activities namely advertisements in trade magazines, coordination of press releases and media campaigns to reach a larger audience
- We deliver a comprehensive public relation plan to familiarize and promote the brand
![](https://zakagroup.com/wp-content/uploads/2016/05/Custom-made-projects.jpg)
CUSTOM MADE PROJECTS
- We believe that every product is unique
- The team approaches every product differently
- Identify partners requirements
- Invest in market research
- Devise partner centric strategies
- Deliver solution and customize brand
- We help our client identify their requirements and devise strategies to attain them